Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan: Simple tips for effective marketing.
A customer satisfaction survey: Knowledge is power when it comes to customer satisfaction.
A networking strategy: Effective networking checklist.
Benchmarking and competitor analysis: Conducting a competitive analysis.
Encourage customer complaints: Turn complaints into outstanding service.
Keep your sales force selling: Do your sales staff spend more time on admin than sales?
Marketing versus selling: Know what your customers want.
When the customer is not right: Sometimes you have to fire a bad customer.
Your customers' experience: Your customers won’t always tell you when they’re unhappy.

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29 Jul 2021

ICAEW urges HMRC to scrap exemptions to simplify VAT rules

In response to HMRC's consultation on simplifying the rules relating to land and property, the Institute of Chartered Accountants in England and Wales (ICAEW) has urged HMRC to abolish all VAT exemptions and remove all VAT options.

28 Jul 2021

Public trust in charities reaches highest level since 2014

Public trust in charities has reached its highest level since 2014, according to research published by the Charity Commission.

27 Jul 2021

SMEs 'keen to invest in growth but struggle to find financial backing', says survey

A survey carried out by the Association of Chartered Certified Accountants (ACCA) and the Corporate Finance Network (CFN) has found that small and medium-sized enterprises (SMEs) are looking to invest in growth but are frustrated by the lack of financial options open to them.

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Sales and marketing

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ICAEW urges HMRC to scrap exemptions to simplify VAT rules

Public trust in charities reaches highest level since 2014

SMEs 'keen to invest in growth but struggle to find financial backing', says survey