Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan: Simple tips for effective marketing.
A customer satisfaction survey: Knowledge is power when it comes to customer satisfaction.
A networking strategy: Effective networking checklist.
Benchmarking and competitor analysis: Conducting a competitive analysis.
Encourage customer complaints: Turn complaints into outstanding service.
Keep your sales force selling: Do your sales staff spend more time on admin than sales?
Marketing versus selling: Know what your customers want.
When the customer is not right: Sometimes you have to fire a bad customer.
Your customers' experience: Your customers won’t always tell you when they’re unhappy.

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24 Nov 2020

ATT calls for clarity on virtual seasonal parties

The Association of Taxation Technicians (ATT) is calling for guidance from HMRC on the status of virtual office seasonal parties this year.

23 Nov 2020

HMRC begins 'Eat Out to Help Out' compliance checks

HMRC has started writing to 4,000 businesses in the hospitality sector requesting them to verify their claims made under the government's Eat Out to Help Out scheme.

20 Nov 2020

Self assessors warned to watch out for scammers posing as HMRC

HMRC has warned self assessment taxpayers to be alert to the danger of scammers posing as the tax authority in the lead up to the tax return deadline.

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Sales and marketing

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ATT calls for clarity on virtual seasonal parties

HMRC begins 'Eat Out to Help Out' compliance checks

Self assessors warned to watch out for scammers posing as HMRC