Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan: Simple tips for effective marketing.
A customer satisfaction survey: Knowledge is power when it comes to customer satisfaction.
A networking strategy: Effective networking checklist.
Benchmarking and competitor analysis: Conducting a competitive analysis.
Encourage customer complaints: Turn complaints into outstanding service.
Keep your sales force selling: Do your sales staff spend more time on admin than sales?
Marketing versus selling: Know what your customers want.
When the customer is not right: Sometimes you have to fire a bad customer.
Your customers' experience: Your customers won’t always tell you when they’re unhappy.

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24 Jan 2020

HMRC publishes secondary draft legislation for off-payroll reforms

HMRC has now published draft secondary legislation for the off-payroll working rules that are due to come into force in April this year.

23 Jan 2020

Witchcraft and hamsters amongst worst self assessment excuses

Vengeful witches and pet hamsters feature in HMRC's list of imaginative excuses and expense claims, which has been published in the run up to the self assessment deadline.

22 Jan 2020

Anti-money laundering penalties total £6.2 billion worldwide in 2019

Anti-money laundering (AML) penalties reached a record high of £6.2 billion worldwide last year, according to data from software company Encompass Corporation.

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Sales and marketing

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HMRC publishes secondary draft legislation for off-payroll reforms

Witchcraft and hamsters amongst worst self assessment excuses

Anti-money laundering penalties total £6.2 billion worldwide in 2019