Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan: Simple tips for effective marketing.
A customer satisfaction survey: Knowledge is power when it comes to customer satisfaction.
A networking strategy: Effective networking checklist.
Benchmarking and competitor analysis: Conducting a competitive analysis.
Encourage customer complaints: Turn complaints into outstanding service.
Keep your sales force selling: Do your sales staff spend more time on admin than sales?
Marketing versus selling: Know what your customers want.
When the customer is not right: Sometimes you have to fire a bad customer.
Your customers' experience: Your customers won’t always tell you when they’re unhappy.

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18 Mar 2019

NEF calls for personal allowance to be replaced with 'weekly national allowance'

Think tank the New Economics Foundation (NEF) has called for the income tax personal allowance to be replaced with a new 'weekly personal allowance'.

15 Mar 2019

IFS states UK 'urgently' needs an 'effective' Spending Review

In its analysis of the 2019 Spring Statement, the Institute for Fiscal Studies (IFS) stated that the UK 'urgently' needs an effective Spending Review, in order to take account of public finances and 'the needs of public services'.

14 Mar 2019

View our 2019 Spring Statement summary

Chancellor Philip Hammond delivered the 2019 Spring Statement yesterday, responding to the latest economic forecasts published by the Office for Budget Responsibility (OBR).

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Sales and marketing

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NEF calls for personal allowance to be replaced with 'weekly national allowance'

IFS states UK 'urgently' needs an 'effective' Spending Review

View our 2019 Spring Statement summary