Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan: Simple tips for effective marketing.
A customer satisfaction survey: Knowledge is power when it comes to customer satisfaction.
A networking strategy: Effective networking checklist.
Benchmarking and competitor analysis: Conducting a competitive analysis.
Encourage customer complaints: Turn complaints into outstanding service.
Keep your sales force selling: Do your sales staff spend more time on admin than sales?
Marketing versus selling: Know what your customers want.
When the customer is not right: Sometimes you have to fire a bad customer.
Your customers' experience: Your customers won’t always tell you when they’re unhappy.

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17 May 2021

Government confirms start date for Plastic Packaging Tax

The UK government has confirmed that its plastic packaging tax (PPT) will come into force on 1 April 2022.

14 May 2021

Effectiveness of OTS set to be reviewed by Treasury

The Treasury has launched a review into the effectiveness of the Office of Tax Simplification (OTS), the independent body responsible for helping to make the UK tax system simpler and easier to interact with for taxpayers.

13 May 2021

Data finds HMRC received 91,000 calls to report fraud in first months of pandemic

Data published by insurer PfP has revealed that HMRC received 91,000 calls to report instances of fraud in the first nine months of the coronavirus (COVID-19) pandemic.

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Sales and marketing

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Government confirms start date for Plastic Packaging Tax

Effectiveness of OTS set to be reviewed by Treasury

Data finds HMRC received 91,000 calls to report fraud in first months of pandemic